All established entrepreneurs, and to a lesser degree, aspiring ones, are quite familiar with how exciting, and also exceptionally challenging the proposition of starting one’s own business is.
Exciting because the idea of stepping into the business world and be your own boss is enough to kick off the adrenaline rush, and challenging because it needs a lot of resources, research, hard work, patience and the vigor to keep going in spite of numerous obstacles.
The dose of all these challenges increases manifold when one is stepping into the world of security services.
Steps to Ensure Strong Online Presence – Recommended Services
When we talk about modern day businesses, online presence is not an option rather has become mandatory for marketing and business growth. Keeping that in mind, there are few more steps that are as important (or perhaps more) as the ones mentioned in the table. These include:
- Choose the brand name and register your domain name – For this we recommend GoDaddy
- Get a wonderfully designed website and a quality web hosting plan – BlueHost is found to be offering the best service in this area.
- Establish an ecommerce platform – We choose Shopify for this for its amazing and reliable services.
- Collect the capital needed to start and grow your business – Kabbage is recommended in this regard.
While online presence is important, you cannot ignore the other basic steps.
How Do We Define A Security Company?
A security company is a type of business firm that offers security advice, surveillance, and defense (and both armed and unarmed) against any and all prevalent and perceived threats.
A security company targets a wide range of customers including individuals and all kinds of public and private businesses.
How to Start a Security Business?
Like any other business, setting up a security business requires a lot of homework, resources, hard work and following a certain route.
To save your time and money, to ensure efficient performance and success and to avoid any troubles and legal complications, make sure to take the following right steps and your startup security company will soon be climbing the stairs of success.
Remember that chart you saw when you first opened this page? It’s time we get back to it. Let’s discuss each of those steps one by one to know, in detail, what needs to be done to set up your security business.
The laws regarding who can run a security company and/or can work as a security personnel vary from state to state. For example, one may need to have relevant work experience at a security company, military or law enforcement agency to quality for the license.
Check the laws or consult a legal adviser to know what requirements you need to fulfill in order to start your own company.
Also, you may need a general business license, license for private patrol operator, and/or certification and license to work as a security guard. You may have to go through comprehensive background checks, may have to pass some training program and/or a test as well.
You will be granted permission and issued license(s) only after satisfying all the legal requirements of your state. Also, this takes time so, start the process as soon as you are determined to step into this industry.
Like any other business, you need to have a business plan for a security company too. You should know about the resources, aims and goals, expenditures, services, targeted customers, marketing strategies and each and every single detail written in a professional manner.
If you have the skills to write an excellent business plan, do it while you are waiting for the license(s), to save time. If not, get it done by the pros.
Many startup companies do not provide details about their office location; rather use Post Office Box numbers. If you are planning to do the same, know that this could become a huge hindrance in landing big clients. This is because not having an office raises concerns regarding your reliability and established companies do not prefer to work with any service provider whose own reliability cannot be confirmed.
After all, they will never put their security at risk.
People who will work in your company will be responsible for others’ lives and properties and to ensure protection, they are likely to carry weapons. Therefore, it is highly important to know that the people you are hiring for such important jobs do not have a criminal history.
It is because when some owners choose to avoid this step or do not give it much importance that the cases of properties stolen by their own security personnel or a person looted by his/her own guard are reported.
As the owner, it is your duty to make sure that your staff members had not remained involved in any kind of crime or felony and was never arrested. Clients pay to security companies to feel secure and nothing could be worse than threatened by those very companies.
Enrolling in a proper training course to learn how to deliver the best quality services to your clients is necessary both for you and your employees. Also, this is needed for your own safety as well. Security training programs generally include teaching and preparing you for self defense, for using different types of weapons, how to go about investigation and surveillance etc.
You may need it for obtaining the license. Even if it is not a requirement for license in your state, you would want to know about the field you are entering into. This becomes all the more important if you do not have work experience in this field, in military or any law enforcement agency.
6. Get the Permits for Weapons
This is mandatory for obvious reasons. You do not want to get yourself or your employees in any legal trouble because of carrying weapons without a permit. Therefore, inquire about your state’s requirements to obtain the permit and get you all the armed members of your staff do that as well.
7. Get Your Company Registered
Again, this is a legal requirement and will only add to your value and reliability. When your customers know that your company is registered with the relevant authority, they fell more secure to work with you.
For registration, you need to have a company name, file your DBA, get your Federal Employer Identification Number (EIN) and then register the company with the state it is operating in.
8. Take Care of Paperwork
In addition to being licensed and registered, it is also critically important that you get liability insurance for your company. This is to protect your business from any loss in case a liability is imposed upon you as a result of a lawsuit, filed by a client.
Bonding insurance is the best to have for your business as it provides protection in case your client’s property is damaged or stolen by your employee or your own business suffers a loss due to incompetence, internal theft or fraud. Bonding insurance also increases your credibility manifolds.
Additionally, you would need to get contracts prepared for both customers and your employees to make sure you have a record of all the commitments and to avoid any confusion, later on. The contracts should clearly mention each and every condition and detail and should be discussed and signed by both the parties entering into the contract.
9. Identify the Target Customers
Knowing its target customers contributes greatly to the growth of a business. When a company identifies the demographics of the people it wants to buy its services/products, it helps to come up with focused and highly effective marketing strategies. Also, when you know the needs and requirements of your potential customers, you can tailor the services accordingly so that people find you highly relevant.
Security companies have a large pool of potential customers in the private sector. But, it is not plausible for any company to target every market. Therefore, identifying the major players and targeting them in your marketing campaigns or promotions will do much good to your business.
10. Market Your Business Well
There is a reason that successful businesses spend hundreds of thousands of dollars on marketing campaigns.
No matter how luxurious your office is, how well trained, professional, committed and reliable you and your team is, your business would not be a success until you tell and convince people about your services, professionalism and reliability. And this is exactly what marketing does; telling your target audience what makes you stand out from the crowd and why they should take up your services and not others.
Also, look out for the bidding advertisements in local newspapers, and social media. Majority of big companies do not reach out to the security service providers on their own, rather they advertise their requirements and ask the interested security service providers to bid for the contract. Bidding is highly competitive, but if done smartly, will land you some big names.
Evaluating The Prospects Of Success: Why Would Anyone Consult A Private Security Company?
Despite the fact that a number of private security companies have been operating, all over the world, since a long time, questions regarding their need are still floating around.
Why would anyone take help of a private security company when law enforcement agencies are already there?
This is probably the most prevalent question people have been asking about the security companies ever since they emerged on the scene. The answer is really simple; law enforcement agencies already have a lot to do.
The ever increasing rates of all kinds of crimes and terrorism have over burdened the states’ law enforcement agencies. Since they are almost always responding to the large level crises situations and security emergencies, it is practically impossible for them to respond to private security concerns of an individual or a business.
Here, the private security companies step in. People who are either concerned about their own security, or safety of their house, office or neighborhood, consult private security companies to get the job done.
The demand for private security services and the rate of threats are directly proportional to each other. This means the greater the rate of threats to public’s life and property, the more people will look for ways to ensure their security.
The American Society of Industrial Security reported an increase of about 6% per year in the demand for security services, ever since the 9/11 incident took place.
Keeping in view the current security conditions all over the world, it can be safely said that this trend is not going to decrease any time in future (it can increase though), making private security business a really good opportunity for all the aspiring entrepreneurs.
Starting a Security Company: Our Final Review
Private security businesses have lately become quite popular because of the high demands for private security personnel and also because of the economic opportunities they bring.
No matter how it is detested by the military personnel or those working in the law enforcement agencies, there comes a time in lives of many of these people when they, themselves, take up the jobs in private security sector or set up their own security companies. This is particularly highly prevalent, all over the world, among retired police and military officers.
There is nothing wrong in establishing a security company as long as one is fulfilling all the legal requirements and is sincere to his/ her work.
Security businesses have been really successful due to the existence of many different kinds of threats and the continuous emergence of new ones. However, the dilemma of this industry is that its growth and success is directly linked to the declining peace in a society.