About Us

Wise Small Business has one thing in mind – the needs of an everyday small business owner. We aim to help business owners make smarter business decisions. And, the best way to do that is to become educated about the right tools and services, such as the Best CRM or the Best Invoicing Software.

Our aim is to help you become more profitable, organized, and successful overall. No matter what industry you’re in, our “how to” guides and other content is likely to help you make an informed decision.

Every guide on our website involved hours of research, analysis, and one-on-ones with experts and business owners like yourself. Our team of writers and editors often spend time answering questions that you may have about running a business.

Wise Small Business is growing rapidly, reaching more and more small business owners every day. Our expert writers come from different fields, ranging from Real Estate, to Accounting, to Marketing, and more.

Our Story

Wise Small Business was founded in 2016 by Isaac Atia and Ofir Peretz.

Together, Isaac and Ofir share 15 years of experience in managing a small business. Isaac comes from a Marketing background, where he previously owned a full service online marketing company. Isaac has worked with several companies to maintain their presence online. Ofir has more hands-on experience, previously leading a successful security company.

Before launching Wise Small Business, friends and family would always come to them for business advice. And, while they were happy to help, they figured their advice can turn into a powerful online resource.

With more than 28 million small businesses in the US, we our true calling is to help other business owners.

The Wise Small Business mission is simple: to educate business owners with the right information to grow.